Do I Need a Website if I’m a School Contractor?

If you’re a school contractor, you might be wondering if a website is necessary for your business. After all, most of your work likely comes from networking or direct outreach to schools, right? While these methods are effective if you want to expand, having a professional website can help you stand out, build trust, and grow your practice more efficiently.

Here are five key reasons why having a website can benefit your school contracting business if you have growth in mind: 

1) Legitimacy

A website gives your business a professional appearance. Stakeholders such as school decision makers, administrators, teachers, and caregivers of students want to know they are working with a reputable contractor/business. A website builds that trust by serving as a central place where they can learn more about your services, qualifications, and success stories. Without one, your business could come across as less established or harder to vet.

2) Competitive Advantage & Pay Legitimacy

A professional website not only sets you apart from competitors but also reinforces your credibility, allowing you to charge what you’re worth. Schools and administrators are more likely to respect and pay higher rates to contractors with a well-established online presence. A website shows that you take your business seriously, and it positions you as an expert, making it easier to negotiate premium rates for your services.

3) Recruitment

As your contracting business grows, you may need to expand your team and recruitment is a huge topic once you get to that point. A website allows you to post job openings, highlight your company’s values, and attract high-quality therapists. It serves as a first impression for potential hires, showcasing your professionalism and the opportunities you offer. Plus, you can easily build in features that allow you to gather provider emails, making recruitment for future vacancies much easier of a lift! 

4) Marketing and Sales Materials in One Place

Your website can act as an online portfolio, featuring your services, school testimonials, case studies, ways you serve the community, provider bios, and more. Instead of sending emails with attached PDFs or waiting to be called back, you can direct potential clients to your website to explore your offerings in their own time. It’s a hub for everything they need to know about you. 

5) Great for Hybrid Practices

If your business serves both schools and private clients, a website is an amazing tool. It allows you to provide clear, distinct information about each arm of your practice while maintaining a unified brand. You can highlight the services you offer to schools as well as any private services available to individual clients or families.

Ready to Build Your Website?

If you’re ready to take your school contracting business to the next level with a website, we’ve got you covered! I’ve teamed up with Cued Creative (who also developed my website) to offer an easy-to-use website template specifically designed for school contractors. This template makes it simple to get up and running, so you can focus on what you do best—serving your schools and clients.

Learn more about our website template and how it can work for you here.